Sales
Many business owners and sales managers believe “sales training doesn’t work.” They view training as an event—often a short-term “quick fix” designed primarily for the moment. But effective training must be a process. It must include application with measurement, feedback, fine-tuning and reinforcement.
This is why Sandler Training works. Achieving lasting behavioral change and mastering new skills do not occur overnight, and Sandler Training is built on the concept of incremental growth and change over time—supported by repetition, reinforcement and coaching.
With Sandler Training, you are not alone. Your Sandler® trainer is constantly with you, providing coaching, encouragement and feedback as you learn to apply Sandler strategies and tactics to your business environment.
Salespeople are not likely to consistently implement a particular selling strategy or tactic, regardless of how effective it may be, unless it is part of an overall behavioral plan. And, they are not likely to implement a plan unless it is supported by the appropriate attitude and outlook. Sandler Training addresses all three areas necessary for success--attitude, behavior and technique.
Each participant-centered training session—partly motivational, partly instructional—provides you with the concept, knowledge and understanding of the topic as it applies to your selling environment. Through appropriate exercises, you’ll refine your sales-development plan, practice strategies and techniques in a safe environment, and develop your skills, before interacting with prospects and customers.
I am very pleased to report a dramatic improvement in my sales effectiveness. My comfort level with customers is greatly enhanced now because I am much better able to read customers. Their verbal behavior and body language are much clearer to me. This new skill allows me to feel in control of the sales process, which I had never felt before. I am also much more confident now. Felling more comfortable and confident has allowed me to successfully raise prices on smaller bids. I have also learned to be less price sensitive in making their final choice of contractor.
Being better able to read my customers, feeling increased confidence and more in control of the sales process are all direct benefits of my work with Scott Sherwin. I am actually looking forward to continuing with my training to uncover new issues and challenges.
Larry Bushner, Owner, The Grout Doctor, Arlington,TX